Hormoform
The History
Hormoform was first launched in 1954, after 2 years feeding trials, involving some of the leading fanciers. Hormoform is a supplementary feed, which was probably the first truly scientifically, formulated supplementary feed ever offered to the racing pigeon.
The results were remarkable. Fertility and virility improved and Hormoform's influence on the production of crop milk ensured strong well-grown youngsters.
Birds raced better than ever and, as a result, demand for Hormoform has increased steadily since its introduction. This and the fact that most of the important races have now been won by Hormoform prepared birds, demonstrates the satisfaction and confidence fanciers have found in this product.
The Formulation
Hormoform is a compound of energy-yielding fats and oils, animal and vegetable protein, yeast, cod-liver oil, malt extract, amino acids, vitamins, minerals and trace elements supported on a cut-wheat base.
The calculated typical analysis is as follows:
12% Protein 8.8% oil 5.1% Fibre
The protein in Hormoform is designed to complement the protein in the traditional diet not replace it.
The nutrients contained in Hormoform include:
Vitamin A Nicotinic Acid Vitamin D3 Calcium Pantothenate Vitamin K Biotin Vitamin D1 (Thiamine) Inositol Vitamin B2 (Riboflavine) Choline Vitamin B6 (Pyridoxine) Amino Benzoic Acid Vitamin B12 Lysine Chloride Cystine Glycine Iodine Calcium Cobalt Sodium Chloride Copper Phosphorus Manganese Zinc Iron Arginine Methionine Tryptophane
The Principle behind Hormoform
Hormoform is formulated to supplement the traditional mixture, meaning, for example that if a vitamin is recognised as being at a low level in the traditional mix, it will be included at a high level in Hormoform.
Over the years, the formulation of Hormoform has been adjusted to take advantage of the most recent research. These small but significant changes enable the fancier who used Hormoform to benefit from the latest developments in nutritional science, at the same time relying on a feeding system that has stood the test of time.
Most Recent Change
Most recently, the role of methionine in relation to feather quality has been identified. Feathers are made up of a protein called Keratin. This protein contains a large percentage of sulphur, an element that is mainly absorbed from the diet in the form of methionine (free sulphur cannot be absorbed and passes straight through the bird). Methionine is an amino acid (from which proteins are made) and the bird is totally reliant on its presence in the feed.
Because of the importance of feather quality and the fact that traditional feed mixtures may be low in methionine, the most recent improvement to Hormoform has been to increase the level of methionine included in the mix. This means that birds fed Hormoform are unlikely to be deficient in methionine so feather quality will be optimised.
Feeding Instructions
Resting Birds - 57g (2oz) per 450g (1lb) feed Racing Birds - 71g (2.5oz) per 450g (1lb) feed Breeding Birds - 86g (3oz) per 450g (1lb) feed
Hormoform should be given daily with the feed at the recommended strength.
Hormoform can also be given separately, in a container, for the birds to feed to their own individual requirement.
Spend over £59 and we'll deliver your order using a Next Day delivery service for free!* (This is after the dispatch times displayed on each product page)
All delivery charges will be automatically shown at the checkout. We're very sorry but this offer does not apply to UK highlands and Islands postcodes.
Order Weight | Delivery Service | Delivery Price | Delivery Time (excluding handling) |
---|---|---|---|
0kg - 2kg | Royal Mail Tracked | £4.49 | 2 - 3 Days |
0kg - 2kg | Royal Mail Premium Tracked | £5.49 | 1 - 2 Days |
0kg - 25kg | DHL Next Day | £6.99 | 1 - 2 Days |
25kg+ | DHL Next Day | £6.99 + £3.00 per 15kg over 25kg | 1 - 2 Days |
**For orders over £59 where the total order weight is greater than 25kg, the delivery for the first 25kg will be free and then we will charge £3.00 per 15kg after that. Large items can incur a charge depending on the volume of the item.
Depending on order weight, a small number of postcodes such as E1, EC1, SE1 and SW1 may be charged slightly differently to the above rules.
If your order weight is over 25kg then it may be split into multiple consignments to ensure your safety and increase the ease of handling. We will endeavour to ensure both consignments arrive at the same time however due to decisions by our courier this may not always be possible.
Unfortunately, due to costs imposed on us from our courier, some large items will have a surcharge applied to them. This charge will appear in your cart when you checkout.
Live food delivery starts at £4.49 and we use a fully tracked next day service for this.
Please see above for information about delivery days, times and rates. In certain circumstances orders may be delayed without prior notification. On occasions couriers may deliver your parcel at 48 hours, not 24 hours. These circumstances are out of our control therefore we do not guarantee a next day delivery service. We do not track orders so will not be able to notify you of courier delays. We will not replace or refund orders that have been rejected by the customer at 48 hours due to courier delays. Our boxes do keep everything frozen for 48 hours.
We will not replace/refund goods which have thawed upon an unsuccessful delivery due to no one being home to receive goods.
Orders placed after Thursdays 12.30pm will not be dispatched until Monday. Please note this will extend your delivery time.
You will receive an email from us the day before delivery notifying dispatch, please ensure you are home for the delivery, if you are going to be out, please get in touch to arrange a more suitable day.
Please note international delivery is temporarily unavailable.
Please note certain large and fragile products are excluded from international delivery. If your order is over 30kg, please checkout as normal and you will have the option to request a shipping quote from us. Delivery time to the following locations is 2 working days. Delivery will be automatically calculated during checkout, or visit our delivery page for a full list of international delivery rates.
Our aim is to dispatch all items within the allocated dispatch times (Same day/24 hour/48 hour dispatch). Please note if your order contains multiple items, the order dispatch time will be from the item with the longest dispatch time to ensure you receive your whole order in a single delivery.
We will send you a notification email when your order has been dispatched.
While we always try our best to dispatch every order following the above guidelines, during extremely busy periods dispatch times may increase by up to one day. We will keep you updated on the status of your order via email.
We will email you when your order is dispatched by us and if you provide a mobile number when you checkout our courier will email you on the day of delivery with a delivery slot.
In your dispatch confirmation email we will include any relevant tracking numbers.
We have teamed up with DHL to provide our customers with the best delivery service possible which is both fast and flexible.
If we miss you on the first delivery attempt, we will try again the next working day. Alternatively, you can visit DHL and easily re-arrange your delivery to something which suits you better! You can choose from the following options:
Please click here to find out more about delivery and returns.
If you live locally to our shops you can get FREE delivery on orders over £30. The delivery cost will automatically be removed as soon as you enter your shipping address during the checkout.
If you live within any of the below postcodes then you will be able to select our Local Delivery service at the checkout.
PL:
PL1, PL2, PL3, PL4, PL5, PL6, PL7, PL8, PL9
TQ:
TQ1, TQ2, TQ3, TQ4
EX:
EX1, EX2, EX3, EX4
Here at The Pet Express we want you to enjoy every time you shop with us. Occasionally we know you may want to return items, we have tried to make our terms as clear as possible to avoid any nasty surprises.
Please see our full returns policy for more information.
Customer Service
I had an issue with delivery from courier, but was sorted (and followed up) by Pet Express. Brilliant service.