In the average day between 100,000 and 120,000 pets are advertised on UK websites. That is an extraordinary number, especially when you discover that many of the people who get pets online report that shortly after receiving the animal it has fallen sick or even died. To give you a more precise picture, research carried out by the Kennel Club has shown that one in five puppies that have been bought off the internet die before they are 6 months old. There have also been adverts that have offered puppies for mobile phones, straight swaps between species, and the general sale of under-aged pets and illegal Pitbulls.

It is because of incidents like these, that the Pet Advertising Advisory Group (PAAG) has announced that it will be launching a set of standards for websites to adhere to when it comes to the sale of pets over the web. The aim of these standards is not only to protect the well-being of the animals on sale, but also to safeguard members of the public, who may inadvertently acquire an animal that is sick, dangerous or possibly illegal.

PAAG believes that this is a matter of great importance and urgency, and the suggested standards have already been endorsed by the Minister of Animal Welfare, Lord de Mauley. The standards that they wish to put in place will limit and hopefully prevent the sale or trade of under-age animals, banned breeds, illegal imported or endangered species and will also attempt to prevent the exchange of animals for inanimate objects.

It is PAAG's hope that the new standards will help websites weed out and eliminate undesirable ads, that anyone from puppy farmers to dog-fighters use to move and acquire animals for their own selfish gain. PAAG says that it intends to work closely with sites such as Gumtree, Loot and Preloved to assist in the reporting and moderation of dubious adverts. They also want to put together a team of volunteer moderators to provide additional support to websites.

If you would like to know more about the Pet Advertising Advisory Group (PAAG) and the standards they wish to put in place click here and follow the link.

Post By Alem